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Selling Wine and Whisky in the current COVID-19 environment explained.

COVID-19 Operational Information For Sellers


Wickman’s have always been an online marketplace for the buying and selling of fine wine and whisky, technologically equipped to operate under a variety of situations. Our servers are fully hardened and scalable to be able to handle any likely stress scenario.

Our staff have always used the latest technology and techniques to value, catalogue and prepare your wine and whisky for auction.

If you have wine or whisky to sell, specialist auctions offer you, the seller, a targeted audience to achieve the best possible outcome in this challenging environment. Auctions offer the most reliable way of leveraging the highest value from any goods.

Remember, whilst there may be a glut at present, bottles of wine and whisky are eventually opened and consumed, decreasing the available volume and increasing the perceived value. Good, popular wine and whisky will always maintain market value while it is drinkable.

To get a valuation please fill in the form on the selling wines page.


Opinion; The changing landscape of wine & whisky values in a Pandemic

Updated 8th April 2020


The hospitality industry has suffered a massive blow, closed overnight, stripped of large portions of income for the foreseeable future. The entire supply chain from wineries & distilleries through to distributors, bars, restaurants, events, casinos and through to the consumer and private collector is now in chaos.

We are seeing a number of different scenarios unwind over March and April with a glut of low end and medium bottles being offered in places that would not normally offer them in the hope they can release any amount of capital to offset perceived, upcoming expenses.

Many buyers who would be actively adding to their cellar are instead drinking down their collections at an exponential pace having been ordered to stay home. We envisage these buyers will be back in force around June and July to top up their depleted, favourite vintages at auction.


The COVID-19 effect on different wine categories


Current and future releases

We believe a glut will be around for some time, the entire supply chain backed up, segmented and each competing with the other to find non-traditional buyers, previous regulatory barriers preventing such sales temporarily lifted. The market will be unable and unwilling to absorb such a large volume in so short a time. Wines in this classification typically come from wineries, distributors, restaurants, bars and the like. As a rule of thumb you can expect to value these types of bottles at wholesale less a discount for perceived quality and prior marketability multiplied by quantity available and less a large COVID-19 discount.


Mature wines, not generally available except at auction

Many of the usual sources of high end, out of circulation wine seem to be in a holding pattern.

This is having an effect of stabilising these prices. Though demand has decreased, supply has contracted in equal measure.

This will not last and I envisage a surge in supply coming to market from July and August as more and more people decide to sell their wine for the best price they can get to pay off accumulating debt.


Iconic and Collectible wine and whisky

Depending on the item, this category is seeing some degree of volatility, not tremendous, but these items seem to be holding their perceived value within historical averages. The perceived value over the next few months could go either way, with a lot of cash looking for a home, highly priced alternative investments may fit the bill, however, a lot of indebted collectors may also be looking to lighten the load of their cellars to be able to sleep at night.


Mark Wickman
Wine and Whisky Auctioneer