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Sell Your Johnnie Walker Blue Whisky Online: Australian Whisky Auction

A Guide to Selling your Johnnie Walker Blue Whisky at the best price

For over twenty years, Wickman’s Fine Wine and Whisky Auctions have facilitated online auctions, specializing in the sale of whiskies including Johnnie Walker Blue Label. The process of selling a bottle at auction is streamlined: simply request a valuation and contact us to send the bottle to Wickman’s to be included in an upcoming monthly auction. This page provides essential information to ensure sellers achieve the best possible sale price for their bottle. Additionally, Wickman’s offers a no-obligation valuation service, accessible through the form provided, allowing sellers to start the process easily and with informed expectations.

Understanding the Selling Process

know how to sell your Johnnie Walker Blue whisky
Know Your Whisky

In the dynamic whisky market, where values ebb and flow with the nuances of each release, understanding the distinct characteristics of a brand is essential, particularly for those with a cult following and less mainstream appeal. This principle is acutely relevant for Johnnie Walker Blue Whisky, where factors like age, distillation process, and rarity play pivotal roles. Appreciating these attributes is critical for sellers, as they directly impact the whisky's perceived value and its prospective demand in the auction arena. Insight into these elements can transform the sale of a bottle from a mere transaction into a strategic decision, aligning the unique qualities of Johnnie Walker Blue with the market's current appetite.

Find out how the different releases of Johnnie Walker Blue sell at auction in Australia and a little more about how the whisky auction market works for Johnnie Walker Blue.

Understand how the preservation and condition of your Johnnie Walker Blue Whisky affects the sale.
Preservation and Condition

Like most other whisky brands, the condition of your Johnnie Walker Blue whisky will impact the final sale price and the number of buyers interested in the bottle. Condition issues can impact the recommended reserve up to 25% or so considering how your whisky has been stored over its life along with any damage to the capsule, bottle or label can help you determine the realistic outcome of your sale.

Understand the market demand for Johnnie Walker Blue
Market Demand

Understanding market demand for Johnnie Walker Blue bottles plays a crucial role in anticipating potential returns from their sale. Single cask whiskies, for instance, have seen periods of heightened popularity in the secondary market, followed by slight decreases in price due to varying product demand. Regardless of market fluctuations, the rarity of these casks ensures a consistent interest among collectors. Bottles with established provenance and maintained in good condition are especially attractive in auctions, demonstrating that market demand extends beyond simple supply considerations.

Setting the right price for your Johnnie Walker Blue Whisky
Setting the right price

Determining an appropriate auction price is key to securing a fair and efficient sale. Johnnie Walker Blue lots with reserves set too high may linger over multiple auctions, which can dampen buyer interest and raise concerns about the item's condition or unsold status.

This underscores the importance of entrusting your whisky to a reliable and experienced auction house, such as Wickman's Fine Wine and Whisky Auctions. At Wickman's, we conduct thorough research and set your reserve prices based on actual auction data and extensive industry experience. With whisky, it's imperative to consider not just Australian but also international auction markets. By factoring in these diverse markets, we can assist in setting the most suitable price for your whisky.

Make sure you have all the documentation

Supporting documentation can amplify buyer interest. For highly collectible bottles of Johnnie Walker Blue serious buyers often value lots with a premium when accompanied by original receipts, certificates of authenticity, packaging, or storage records. These documents help assure buyers that they're acquiring a worthwhile addition to their collection.

Send photographs for the most efficient valuation

When reaching out to us for a value, photographs of YOUR bottle (not an example from the internet), packaging and close ups of the label are important to make sure we are valuing the correct item. Often, something like a single cask release can appear very similar and have similar series names that can effect the price dramatically.

Prepare for shipping when you are ready
Prepare for shipping / Drop off

Think ahead about how you will securely package your bottle and any presentation case etc. Proper packaging ensures the whisky arrives in the condition you sent it. Improper packing can void insurance terms so taking photographs of how you packed it can also be helpful. Wickman’s can guide you through packing and shipping your bottle safely when you do choose to sell with us.

Selling Johnnie Walker Blue Whisky
Sell Johnnie Walker Blue

Johnnie Walker Blue

Send spreadsheet, images or other files relating to your valuation to:


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How does selling my bottle(s) of Johnnie Walker Blue at auction work?


Request a valuation of your bottle(s)

Using the form on this page, please send through your list of bottle(s) that you would like to receive a valuation on.

You can send images of the label, packaging etc. through to us on this email: Send your Johnnie Walker Blue images here


Consider the valuation

Your valuation is based on real market values and our auction expertise.


Get your bottle(s) to us

Depending on your consignment and your location you can ship or drop off your bottles to us. Your options will be supplied with your valuation.


Approve your stock list

Prior to your bottles going live in our auction you will receive a stock list with your bottles and any re-calculated reserves based on our inspection.


Monthly Auction goes live

Your lots will be open for bidding for the week of the auction. You can keep an eye out for bids or await our email to let you know what sold and its hammer price.


Receive Payment

Payment will be sent through to your nominated bank as soon as we have received payment from the buyer.