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Undoubtedly one of Australia’s wines of premier status. The Cullen Cabernet Merlot has been in production (under various labels) since 1977 and has always presented itself as an outstanding wine of longevity, balance and elegance. A mainstay has been the continuous involvement of the Cullen family and the consistent yet incremental quality of the wine year after year, all the hallmarks of one of the worlds great wineries.

Labeling issues at auction

There is often some confusion when identifying the various labels on offer. Until 2001 the wine was known as “Cullen Wines Cabernet Merlot” and in the years between 1998 and 1994 inclusively,  a reserve wine was produced. In 2001 the name was changed to “Cullen Wines, Diana Madeline Cabernet Merlot” and then in 2005 it was renamed simply to “Diana Madeline”.

Auctioning valuation on the various labels

Any vintages of Cullen wines after 2001 labelled just plain Cabernet Merlot without mention of “Diana Madeline” are valued significantly less than Diana Madeline. However all Cullen Wines labeled simply “Cabernet Merlot” or “Reserve Cabernet Sauvignon Merlot” prior to the 2001 vintage are valued at “Diana Madeline” quality.

Historical auction values (Summary)

The average auction price of a 750ml bottle of Cullen Diana Madeline Cabernet Merlot is around the $86 mark. A premium for well cellared, rare and excellent vintages can often boost the auction price to well over $100.

Recent auction prices paid

  • 2010 Cullen Diana Madeline 750ml; hammer price of $85 each
  • 2001 Cullen Diana Madeline 750ml; hammer price of $110 each
  • 2002 Cullen Diana Madeline Magnum; hammer price of $156 each
  • 2003 Cullen Diana Madeline Magnum; hammer price of $170 each
  • 1996 Cullen Diana Madeline 750ml; hammer price of $82 each
  • 2011 Cullen Diana Madeline 750ml; hammer price of $65 each
  • 2005 Cullen Diana Madeline Magnum; hammer price of $165 each

These prices were curated from the leading wine auction houses in Australia. These prices do not include any commissions.

What was in wine auctions (March 2015)

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VintageWine NameQtySizeReserveLowHigh
2003CULLEN WINES Diana Madeline Cabernet Merlot, Margaret River36Magnum$170$200$220
2003CULLEN WINES Diana Madeline Cabernet Merlot, Margaret River18Bottle$81$90$110
2004CULLEN WINES Diana Madeline Cabernet Merlot, Margaret River85Bottle$76$85$100
2005CULLEN WINES Diana Madeline Cabernet Merlot, Margaret River32Magnum$153$170$180




Cullen Diana Madeline Video Wine Review

Around the blogs with Cullen Diana Madeline

We believe that wine blogs are a fantastic source of trusted information that can be used to guide you towards great bargains and forgotten treasures. We are, slowly, building a list of recommended wine blogs from around the world. The blogs mentioned below are just some of the ones we have found online with tasting notes of Cullen Diana Madeline and we may not have had time to review all of these blogs as yet, but will eventually.

Historical and estimated wine auction prices for Cullen Diana Madeline

Valid May 2017

Wine NameVintageLow (Average)High (Exceptional)Bottle SizeComments
CULLEN WINES Cabernet Merlot1977$75$100Bottle Very rare
CULLEN WINES Cabernet Merlot1978$70$90Bottle  
CULLEN WINES Cabernet Merlot1979$75$95Bottle  
CULLEN WINES Cabernet Merlot1980$65$75Bottle  
CULLEN WINES Cabernet Merlot1981$55$75Bottle Diana Cullen takes on winemaking role (In addition to the farm and vineyard work)
CULLEN WINES Cabernet Merlot1982$65$80Bottle  
CULLEN WINES Cabernet Merlot1983$60$85Bottle  
CULLEN WINES Cabernet Merlot1984$70$100Bottle  
CULLEN WINES Cabernet Merlot1985$65$90Bottle  
CULLEN WINES Cabernet Merlot1986$76$90Bottle  
CULLEN WINES Cabernet Merlot1987$60$85Bottle Very low yielding vintage
CULLEN WINES Cabernet Merlot1988$75$100Bottle  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1988$70$95Bottle The first of the reserve range established (Typically spending longer time in oak)
CULLEN WINES Cabernet Merlot1989$75$100Bottle In 1989, Vanya Cullen took over the main wine making responibilities.
CULLEN WINES Reserve Cabernet Sauvignon Merlot1989$70$90Bottle In 1989, Vanya Cullen took over the main wine making responibilities.
CULLEN WINES Cabernet Merlot1990$80$110Bottle  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1990$90$120Bottle  
CULLEN WINES Cabernet Merlot1991$90$110Bottle  
CULLEN WINES Cabernet Merlot1991$35$50Half Bottle  
CULLEN WINES Cabernet Merlot1991$200$250Magnum  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1991$65$90Bottle  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1991$200$230Magnum  
CULLEN WINES Cabernet Merlot1992$75$90Bottle  
CULLEN WINES Cabernet Merlot1992$150$200Magnum  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1992$55$80Bottle From this vintage, the reserve represented a selection from the best barrels rather than spending extra time in oak.
CULLEN WINES Reserve Cabernet Sauvignon Merlot1992$220$300Magnum From this vintage, the reserve represented a selection from the best barrels rather than spending extra time in oak.
CULLEN WINES Cabernet Merlot1993$75$90Bottle  
CULLEN WINES Cabernet Merlot1993$42$58Half Bottle  
CULLEN WINES Cabernet Merlot1993$190$230Magnum  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1993$80$110Bottle  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1993$180$230Magnum  
CULLEN WINES Cabernet Merlot1994$80$100Bottle  
CULLEN WINES Cabernet Merlot1994$30$36Half Bottle  
CULLEN WINES Cabernet Merlot1994$2,000$3,000Imperial  
CULLEN WINES Cabernet Merlot1994$140$190Magnum  
CULLEN WINES Reserve Cabernet Sauvignon Merlot1994$85$105Bottle This was the last vintage of the reserve as the yields were sufficently good enough to make just one wine.
CULLEN WINES Reserve Cabernet Sauvignon Merlot1994$190$250Magnum This was the last vintage of the reserve as the yields were sufficently good enough to make just one wine.
CULLEN WINES Cabernet Merlot1995$85$100Bottle  
CULLEN WINES Cabernet Merlot1995$38$54Half Bottle  
CULLEN WINES Cabernet Merlot1995$1,300$1,500Imperial  
CULLEN WINES Cabernet Merlot1995$300$350Magnum  
CULLEN WINES Cabernet Merlot1996$85$105Bottle  
CULLEN WINES Cabernet Merlot1996$40$52Half Bottle  
CULLEN WINES Cabernet Merlot1996$200$300Magnum  
CULLEN WINES Cabernet Merlot1997$80$95Bottle  
CULLEN WINES Cabernet Merlot1997$160$190Magnum  
CULLEN WINES Cabernet Merlot1998$80$125Bottle In 1998 the change to total organic viticulture was made.
CULLEN WINES Cabernet Merlot1998$180$220Magnum In 1998 the change to total organic viticulture was made.
CULLEN WINES Cabernet Merlot1999$95$130Bottle  
CULLEN WINES Cabernet Merlot1999$180$200Magnum  
CULLEN WINES Cabernet Merlot2000$80$110Bottle  
CULLEN WINES Cabernet Merlot2000$170$210Magnum  
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2001$100$130Bottle In 2001 the Cabernet Merlot was renamed to Diana Madeline in honour of Diana Cullen
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2001$1,500$1,600Imperial In 2001 the Cabernet Merlot was renamed to Diana Madeline in honour of Diana Cullen
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2001$200$280Magnum In 2001 the Cabernet Merlot was renamed to Diana Madeline in honour of Diana Cullen
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2002$90$110Bottle  
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2002$140$190Magnum  
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2003$90$110Bottle  
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2003$200$220Magnum  
CULLEN WINES Diana Madeline Cabernet Sauvignon Merlot2004$85$100Bottle The first biodynamic vintage. Cullen vineyard becomes certified A Grade Biodynamic
CULLEN WINES Diana Madeline2005$80$100Bottle The label was changed simply to Diana Madeline
CULLEN WINES Diana Madeline2005$170$180Magnum  
CULLEN WINES Diana Madeline2006$70$90Bottle  
CULLEN WINES Diana Madeline2006$200$300Magnum  
CULLEN WINES Diana Madeline2007$80$100Bottle  
CULLEN WINES Diana Madeline2007$440$460Double Magnum  
CULLEN WINES Diana Madeline2007$190$220Magnum  
CULLEN WINES Diana Madeline2008$85$95Bottle  
CULLEN WINES Diana Madeline2009$95$105Bottle  
CULLEN WINES Diana Madeline2010$75$100Bottle Current retail price approx. $100+


Values have been aggregated from national secondary market data.

Notes on pricing and valuation

Low Range
Typically, price clusters form over time at market value. The low value is then calculated from the average accumulated hammer price at auction from multiple Australian wine auction houses over a 6 month period. All prices are for bottles with no damage or ullage. Well stored bottles with a documented purchase and storage history will always attract the best prices.

High Range
High prices are typically outliers or record high values achieved over a long period of time and,typically, includes only a very low sample of bottles sold, never the average and most often only a single bottle.

Last sale
This figure is not shown, as using it in isolation can produce a false sense of the true value of a bottle.

A note on auction reserves
All auction houses generally set a reserve price 10% less than the low price range. This allows for fluctuations of the market price going down as well as up.

Author: Mark Wickman
wineauction@wickman.net.au  Google+ Profile 

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